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Management Team

Learn a little about us.


Boyd Soussana, CEO

Boyd Soussana has been engaged in the insurance industry for over twenty years. He has held positions with major life insurance companies in various capacities including sales, marketing, compliance and management.

Over this time he has been successful in working with the corporate agencies to design and introduce new product applications including coverage for mortgage insurance, home builder warranty and disability insurance.

In 1999 he became President and CEO of Creditorlife.com, a manufacturer of life insurance software programs providing a complete front-to-end underwriting platform that is interfaced with existing legacy systems used by the major life insurance companies and dealing with all mortgage brokers in Canada.

Edward Deutsch, President

With over twenty-five years of global marketing experience, Mr.Deutsch has worked and has held licenses for such notable international houses as Christian Dior, Valentino, Guy Larouche, Charles Jourdan, Butler & Wilson, Courreges, Paul Smith and Nina Ricci. Among his prestigious domestic clientele are Robert Lee Morris, Tony Duquette, Randolphe Duke, Tom Hanks and Rita Wilson, Linda Dano, Ciro Jewels, the Antiques Roadshow, QVC, HSN, TSC, Duty Free Shoppers (DFS), Lennox Collections, the Bradford Exchange, the Morgan Mint, the Danbury Mint, and the United States Olympic Committee.

He is also a guest lecturer at New York's famous Fashion Institute of Technology (FIT) and serves on the board of directors of several companies, including Creditorlife.com and Clean-Tek International

Mr. Deutsch will be responsible for the commercialization of The Estate Vault in the US

Albert Soussana, V.P. Technology

Albert has been working in the computer technology space since1993 and has held many positions relating to programming and database management.

He has developed unique and proprietary software solutions for several insurers as well as other web based high-tech solutions for companies looking to be at the forefront of the technology space.

John Summers, Executive V.P. Marketing

John has a record of successfully creating and managing change in the consumer packaged goods, foodservice, and B2B service sectors in both Canada and the U.S.A. He trained at a major New York advertising agency and worked on major accounts such as Procter & Gamble and General Foods. In Canada, he has held senior marketing positions:

  • Chesebrough-Pond's - Marketing Manager: responsible for the most successful new product launch in the company's history, Vaseline Intensive Care Lotion.
  • Coca-Cola - Marketing Director, Brand Development: managed the company's responses to the commoditizing Pepsi Challenge, while managing the company's large advertising, promotion and sponsorship efforts.
  • International Multifoods: as General Manager, generated significant growth for a major market-leading, profit center: set up a successful new business development program for the holding company.

In Canada & the U.S.A.: Management Consultant for the last 20 years:

Helped food manufacturers utilize excess capacity, focusing on private label and export programs.

  • Developed new U.S. beverage products for a European client.
  • Developed syndicated market research programs for the foodservice industry with companies such as McDonald's, Burger King, KFC, Pizza Hut, Wendy's, Dunkin' Donuts, Coca-Cola and Pepsi-Cola as his clients.
  • Brandtrust, Chicago - Senior Partner in this brand development consultancy;. major focus was on customer and stakeholder research and on programs to involve all front line employees in the company's brand promise.

    Dale Telford, Chief Privacy Officer

    As the General Manager and Chief Privacy Officer for National Privacy Services Inc., Dale Telford has worked directly with associations to help provide solutions to their members with regards to privacy and the best practices in handling personal information.

    Over the last three years he has been working specifically in the health care sector to find ways to provide cost effective solutions, which allows private practices to adopt and implement privacy compliance. This effort lead to the development and release of the 'Common Sense Privacy Best Practices' through a joint effort with Atlantic Canada's Largest Law Partnership ' McInnes Cooper and direction from both the Privacy Commissioner of Canada and DoctorsNS